<h2>How to Implement Outbrain Tracking in WordPress with Server-Side Tagging</h2><p>Traditional client-side tracking methods are becoming less reliable. Browser privacy measures like Intelligent Tracking Prevention (ITP), increasing use of ad blockers, and third-party cookie restrictions are limiting how effectively advertisers can measure conversion data. For WordPress marketers running Outbrain campaigns, this presents a serious challenge in getting accurate performance insights.</p><p>Server-side tracking has emerged as a more stable, privacy-compliant, and effective solution. By shifting tracking logic from the browser to the server, you gain control over the data flow, reduce data loss, and significantly improve attribution accuracy—especially critical when optimizing paid media like Outbrain.</p><p>With server-side tagging implemented through tools like Google Tag Manager Server-Side (sGTM), Meta’s Conversions API, Stape.io, and Enhanced Conversions, our WordPressOutbrain clients typically see a 20–30% increase in tracked conversions. These gains translate directly into better decision-making and higher return on ad spend.</p><p>At Obsidian Digital, we’ve completed over 200 server-side setups for performance-driven e-commerce and SaaS brands, including Eyda, Ecooking, and Onyx Cookware. As certified partners with Meta Marketing Science and Stape, we ensure that our integrations—whether for Outbrain or other platforms—are robust, privacy-focused, and aligned with platform best practices.</p><p>For WordPress users, we focus on custom measurement setups that reflect your funnel correctly—from Outbrain click to WordPress conversion. Our approach covers everything from backend tracking infrastructure to GDPR compliance and cookie banner integration. Instead of simply installing another plugin, we design a reliable measurement ecosystem that you fully own.</p><p>Getting Outbrain tracking right in WordPress isn’t just about collecting more data—it’s about collecting the right data, without violating privacy standards. Our setups work seamlessly across key marketing channels, enabling reliable performance metrics long after cookies disappear.</p><p>A properly implemented server-side setup ensures more conversions are measured, marketing budgets are used more efficiently, and your data strategy remains future-proof. With support, documentation, and full setup ownership, we make sure you’re not locked into opaque systems or fragile integrations.</p><p><a href="https://www.obsidianagency.com/products/google-tag-manager">Talk to our tracking experts today</a> to get started with a robust and GDPR-compliant Outbrain tracking setup for your WordPress site.</p>
