<h2>How to Implement Outbrain Tracking on Shopify Using Server-Side Tagging</h2><p>If you're running Outbrain campaigns on Shopify, you're likely facing unreliable data due to browser-based tracking issues. Intelligent Tracking Prevention (ITP), adblockers, and cookie expiration limit your ability to capture conversions accurately. Relying solely on client-side scripts often results in underreported performance and lost optimization opportunities.</p><p>Server-side tracking provides a robust solution by moving your data capture out of the browser and into a secure cloud environment. This shift ensures better data quality, more consistent conversion tracking, and improved media attribution—especially for platforms like ShopifyOutbrain integration.</p><p>By routing events through tools like Google Tag Manager Server-Side, Meta Conversions API, and Stape, server-side tracking reduces data loss and becomes resilient against browser and device limitations. Enhanced Conversions also allow cross-device and cross-browser tracking by securely hashing user identifiers. With the right setup, Shopify merchants typically see a 20–30% increase in the number of conversions reported, unlocking more data for campaign optimization.</p><p>At Obsidian Digital, we’ve implemented over 200 server-side setups for e-commerce brands such as Ecooking, Rains, Intersport, Eyda, and Onyx Cookware. Our partnerships with Meta Marketing Science and Stape enable us to build reliable, high-performance tracking environments tailored specifically for ShopifyOutbrain use cases. Whether it's custom event mapping or pixel deduplication, we ensure your Outbrain campaign data is accurate, privacy-compliant, and fully actionable.</p><p>Accurate tracking is not just a technical task—it’s a strategic advantage. A professional server-side setup guarantees long-term data ownership, GDPR compliance, and continuous maintenance to adapt to platform updates. Don’t leave revenue on the table due to tracking discrepancies. <a href=https://www.obsidianagency.com/products/google-tag-manager>Talk to our tracking experts today</a> and learn how a full implementation of server-side tracking can improve your Outbrain performance on Shopify.</p>
