<h2>How to Track Calendly Conversions from Outbrain Using Server-Side Tagging</h2><p>Many marketers struggle with missing conversion data when users book via Calendly after clicking an Outbrain ad. Traditional client-side tracking is increasingly unreliable due to Intelligent Tracking Prevention (ITP), browser limitations, adblockers, and short-lived cookies. This often leads to underreporting of paid media performance.</p><p>The solution? Server-side tracking. By moving key tracking processes server-side, businesses can gain more complete and reliable conversion insights, especially when dealing with third-party booking tools like Calendly.</p><p>Implementing server-side tagging allows you to bridge the gap between Outbrain ad clicks and Calendly booking completions. Tools like Google Tag Manager Server-Side (sGTM), Facebook Conversions API, and enhanced conversions via Stape offer significantly better capture rates compared to browser-based tracking. In many of our setups, we’ve documented a 20–30% increase in measured conversions.</p><p>Here’s how it works: the user clicks an Outbrain ad, lands on your site, and books a meeting via Calendly. Using sGTM and secure identifiers (such as fbc/fbp or email hashes), we send validated conversion signals even if the booking completion happens on Calendly’s domain. This ensures your Outbrain campaigns are accurately tracked and attributed—critical for effective budget allocation and ROAS reporting.</p><p>At Obsidian Digital, we’ve executed over 200 server-side implementations—including setups for brands like Ecooking, Onyx Cookware, and Intersport. As official partners of both Meta Marketing Science and Stape, we ensure that configurations are reliable, privacy-compliant, and optimized for performance across platforms like CalendlyOutbrain integrations.</p><p>We own the full implementation process—from DNS configuration to ongoing maintenance. Our privacy-first setups are fully GDPR-compliant, with logic tailored to your business logic and media mix. With a professional server-side setup, your conversion tracking is durable, accurate, and scalable across all paid media platforms.</p><p><a href=https://www.obsidianagency.com/products/google-tag-manager>Talk to our tracking experts today</a> to unlock full visibility into your Outbrain-to-Calendly conversion path.</p>
