<h2>How to Set Up Omnisend Tracking in Webflow Using Server-Side Infrastructure</h2><p>If you're using Webflow with Omnisend, you've likely encountered frustrating gaps in your tracking data. With client-side tracking, issues like ITP (Intelligent Tracking Prevention), adblockers, and third-party cookie restrictions can significantly lower your visibility. For DTC e-commerce and lead gen companies, these invisible drop-offs translate into wasted ad spend and missed opportunities.</p><p>Server-side tracking is quickly becoming the new standard—and for good reason. By routing events through a secured server before they are passed to platforms like Omnisend, Meta, or Google Ads, tracking becomes more reliable, resilient, and accurate.</p><p>At Obsidian Digital, we’ve completed over 200 server-side setups, helping brands like Rains, Intersport, and Eyda recover up to 30% more conversion data. By connecting your WebflowOmnisend stack to a server-side tagging system like Google Tag Manager Server (sGTM), you gain full control of your event pipeline. Solutions like Stape.io allow you to host this tagging in a compliant and cost-effective way while integrating seamlessly with Omnisend, Meta’s Conversions API, and Google Enhanced Conversions.</p><p>This setup not only bypasses browser-side blockers but also ensures data ownership and GDPR compliance from day one. Proper configurations let you transmit hashed user signals securely, keeping your CRM and marketing automation in sync. In most cases, businesses see a 20–30% increase in measured conversions within the first weeks.</p><p>Our partnerships with Meta Marketing Science and Stape mean we’re able to implement industry-validated tracking frameworks that are future-proof, privacy-first, and built for performance marketers. Whether you're using Omnisend for automated email flows or as a core CRM on a Webflow-hosted storefront, we can help ensure that every event gets tracked correctly—from email sign-ups to final purchases.</p><p>Choosing the right setup isn’t just a technical decision—it's a strategic one. With Obsidian, you get full ownership of your tracking architecture, custom documentation, GDPR-aligned infrastructure, and ongoing maintenance support. Your business can’t afford faulty attribution loops or underreported ROAS.</p><p><a href=https://www.obsidianagency.com/products/google-tag-manager>Talk to our tracking experts today</a> and learn how to make Omnisend tracking in Webflow more accurate, privacy-compliant, and future-ready.</p>
