<h2>Improving Omnisend Tracking on Magento with Server-Side Implementation</h2><p>Many Magento store owners using Omnisend for email and SMS marketing face a common challenge: unreliable conversion tracking. Client-side tracking is increasingly hindered by browser restrictions such as Apple’s ITP, cookie blocking, and widespread adblocker usage. As a result, vital data is lost, leading to underreported conversions and inefficient marketing spend. The solution? Server-side tracking—a future-proof method that bypasses browser restrictions and ensures consistent, accurate data collection.</p><p>Unlike traditional client-side scripts, server-side tracking offloads data collection to your own server or a secure cloud container. This protects tracking from browser-level interference and grants you full control over the data lifecycle. Tools like Google Tag Manager Server-Side, Meta Conversions API, and platforms like Stape allow you to send enriched, verified data directly to platforms like Meta, Google, and Omnisend with minimal loss.</p><p>For MagentoOmnisend setups, server-side tracking enables more complete event pipelines, ensuring abandoned cart flows, product views, and purchase events are reliably sent—even if clients use Safari or have adblockers. Our data shows typical implementations result in 20–30% more conversions measured, boosting return on ad spend (ROAS) and unlocking automation features that depend on event accuracy.</p><p>At Obsidian Digital, we’ve completed over 200 server-side tracking projects across platforms like Magento, Shopify, and WooCommerce. Our team is certified by Meta’s Marketing Science Partner program and works closely with Stape to deliver optimized server-side environments. We’ve helped brands like Ecooking, Rains, Intersport, Eyda, and Day-et gain full tracking ownership while ensuring GDPR compliance and long-term maintainability.</p><p>Whether you're launching a new store or scaling an existing one, a robust server-side setup gives you the foundation to make smarter decisions and sustain growth. We offer complete tracking ownership, privacy-first data practices, and ongoing support—so you’re always in control and compliant.</p><p><a href=https://www.obsidianagency.com/products/google-tag-manager>Talk to our tracking experts today</a> to elevate your MagentoOmnisend performance with a trusted, server-side tracking setup.</p>
