<h2>Omnisend Tracking on BigCommerce: Why Server-Side Is the Smarter Approach</h2><p>If you're running Omnisend on BigCommerce, you might already be seeing tracking issues—lost data, underreported conversions, and inconsistent customer journeys. Modern browsers like Safari and Firefox (thanks to ITP) and tools like adblockers are making client-side tracking less reliable than ever. Cookie restrictions and third-party script limitations only amplify the problem. That's why server-side tracking has become the gold standard for businesses that rely on accurate data and measurable performance.</p><p>With a server-side implementation for BigCommerceOmnisend tracking, you bypass browser limitations and gain full control over what’s being tracked and sent to platforms like Meta, Google, and Omnisend. Using tools like Google Tag Manager Server-Side, Conversions API, Enhanced Conversions, and proxy platforms like Stape, we can shift your setup from the fragile front end to a secure, centralized server. The result? We’ve documented 20–30% increases in conversion tracking accuracy across more than 200 implementations.</p><p>Obsidian Digital is a certified partner of Meta Marketing Science and enterprise partner with Stape. Our team works closely with brands like Rains, Ecooking, Intersport, Eyda, Day-et, and Onyx Cookware—delivering data infrastructures that not only track better, but also stay future-proof against evolving privacy regulations. Whether you're trying to improve your email attribution in Omnisend or close the gap in your Meta campaigns, we know how to integrate your BigCommerce setup for maximum performance.</p><p>What sets us apart isn’t just technical know-how. We build turnkey server-side setups that you fully own, with maintenance support, privacy-first configurations, and GDPR compliance baked in. You get consistent data, better decision-making, and more accurate results—without the setup headaches.</p><p>Make sure your marketing decisions are based on the full picture. <a href="https://www.obsidianagency.com/products/google-tag-manager">Talk to our tracking experts today</a> and discover how server-side tracking can unlock the true potential of your Omnisend and BigCommerce setup.</p>
