<h2>How to Set Up Microsoft Advertising Tracking in WordPress Using Server-Side Tagging</h2><p>Client-side tracking on WordPress sites is increasingly unreliable due to browser restrictions like ITP, adblockers, and strict cookie policies. These limitations often cause major discrepancies in conversion data from Microsoft Advertising and other platforms. As a result, performance marketers and e-commerce brands struggle to get an accurate picture of user behavior and ROI.</p><p>Server-side tracking offers a more robust and future-proof solution. By processing data through your own server environment, you bypass many of the losses caused by client-side blockers and regain data visibility.</p><p>At Obsidian Digital, we’ve helped more than 200 businesses implement server-side setups using tools like Google Tag Manager (server container), Microsoft’s Offline Conversion Import, Stape.io, and Enhanced Conversions. Our server-side tracking for WordPress and Microsoft Advertising bridges the gap between clicks and conversions by sending validated backend events directly to Microsoft Ads.</p><p>Businesses using our setup frequently see a documented 20–30% increase in measured conversions. That means better bid strategies, cleaner audience pools, and more accurate ROAS reporting. For WordPress sites, we typically deploy a server container via GTM with first-party cookies and full control of data flow. Combined with our partnership with Stape and recognized expertise with Meta’s Marketing Science team, your tracking stack is built for measurable performance and long-term reliability.</p><p>We’ve implemented advanced tracking infrastructures for brands like Rains, Intersport, Onyx Cookware, and Eyda. Our process is privacy-first, technically sound, and tailored to WordPress environments using WooCommerce or custom setups. Our clients own the full implementation, with ongoing support and full GDPR compliance baked in from day one.</p><p>If you’re running Microsoft Advertising on WordPress and not seeing the full picture, a professionally implemented server-side tracking setup can make all the difference. Clean signals mean better attribution, stronger bid optimization, and real competitive advantage — without compromising on user privacy.</p><p><a href="https://www.obsidianagency.com/products/google-tag-manager">Talk to our tracking experts today</a> and discover how server-side tracking can drive up to 30% more conversion insights from your existing Microsoft campaigns.</p>
