<h2>How to Set Up Microsoft Advertising Tracking on Shopify with Server-Side Tagging</h2><p>Tracking conversions accurately on Shopify stores using Microsoft Advertising can be frustrating with traditional client-side methods. Due to browser restrictions like ITP (Intelligent Tracking Prevention), cookie expiration, adblockers, and unreliable JavaScript execution, many conversions go undetected. This means your campaigns often look less effective than they actually are.</p><p>That's where server-side tracking comes in. By moving conversion tracking server-side, you bypass many of these limitations and significantly improve attribution accuracy for Microsoft Advertising and other channels.</p><p>Server-side tracking sends data directly from your Shopify server to Microsoft, rather than relying on the shopper’s browser. This reduces data loss and enables more robust user identification across sessions and devices. Using tools like Google Tag Manager Server Container, Microsoft UET Tag integrations, Enhanced Conversions, Stape.io infrastructure, or Microsoft’s own Conversions API, e-commerce businesses often see 20–30% more conversions measured compared to standard browser-based tracking.</p><p>At Obsidian Digital, we've completed over 200 server-side tracking implementations, including for high-performing brands like Rains, Onyx Cookware, Intersport, and Eyda. As certified partners with Meta Marketing Science and Stape, we bring deep technical expertise and a proven implementation process that gets results.</p><p>We specialize in connecting Shopify to Microsoft Advertising with privacy-first, GDPR-compliant tracking setups that provide ongoing data resilience. That means our clients retain full ownership of their data layer and enjoy stronger campaign performance through more accurate ROAS and CPAs.</p><p>With a properly implemented Microsoft Advertising tracking setup on Shopify, you gain clearer insights, better algorithm optimization, and stronger decision-making—all without sacrificing data privacy.</p><p>Server-side setups demand technical precision and long-term maintenance. That’s why partnering with experts ensures success. Obsidian offers implementation, support, and consulting tailored to performance-focused teams.</p><p><a href="https://www.obsidianagency.com/products/google-tag-manager">Talk to our tracking experts today</a> to secure an accurate, robust, and privacy-compliant Microsoft Advertising setup for your Shopify store.</p>
