<h2>Improving Microsoft Advertising Tracking Accuracy in Magento</h2><p>Client-side tracking for Microsoft Advertising in Magento often falls short. Browser restrictions like Intelligent Tracking Prevention (ITP), widespread use of adblockers, and tightening cookie policies all reduce the accuracy of your ad performance data. For performance marketers relying on precise attribution, these limitations can lead to underreported conversions and wasted ad spend. The solution? Server-side tracking—built for data accuracy, compliance, and control.</p><p>Server-side tracking moves the data collection process from the user’s browser to a dedicated server. This approach bypasses many browser-based limitations and delivers significantly cleaner, more reliable data. With tools like Google Tag Manager Server–Side, Microsoft’s Conversion API, and platforms like Stape, advertisers can expect a documented 20–30% increase in measurable conversions compared to traditional setups.</p><p>At Obsidian Digital, we’ve completed over 200 full server-side tagging implementations across e-commerce and SaaS businesses—including Magento stores. As certified partners with Meta Marketing Science and Stape, we offer proven frameworks tailored to your platform, from Enhanced Conversions setups to first-party data enrichment.</p><p>For Magento businesses running Microsoft Advertising, we implement server-side tagging pipelines that connect seamlessly with your backend, applying privacy-compliant user identifiers for optimal attribution. Our experience with Magento-specific dataLayer configurations ensures both compatibility and scalability—whether you’re tracking purchases, product views, or custom events across multiple storefronts.</p><p>Brands like Ecooking, Intersport, and Onyx Cookware have seen measurable improvements in attribution accuracy, thanks to our privacy-first setup approach that ensures GDPR compliance, data ownership, and ongoing technical maintenance.</p><p>Server-side tracking isn’t just about better numbers—it’s about regaining control of your advertising performance. A poorly configured setup won’t just undertrack conversions; it can mislead optimization efforts and inflate your customer acquisition costs.</p><p>At Obsidian, we deliver complete ownership of the tracking stack, including documentation, maintenance, and audit-ready GDPR compliance. If you’re looking to future-proof your MagentoMicrosoft Advertising tracking with a partner who understands both tech and ROI, <a href="https://www.obsidianagency.com/products/google-tag-manager">talk to our tracking experts today</a>.</p>
