<h2>How to Optimize Microsoft Advertising Tracking on BigCommerce with Server-Side Setup</h2><p>If you're using BigCommerce and running ads on Microsoft Advertising, you may struggle to track conversions accurately. Client-side tracking often falls short due to Intelligent Tracking Prevention (ITP), adblockers, and cookie limitations in modern browsers. These issues result in underreported conversions and make it harder to optimize your ad spend effectively.</p><p>Server-side tracking is the solution. By moving critical tracking tasks to the server, you bypass many limitations that plague browser-based (client-side) approaches. This article explains how to implement reliable Microsoft Advertising tracking on BigCommerce using server-side technology.</p><p>Server-side tracking improves data reliability and lets you recover 20–30% more conversions that client-side methods miss. Using tools like Google Tag Manager Server-Side, Microsoft’s UET Tag, and data pipelines from platforms like Stape, you can securely send conversion events from your web server directly to Microsoft. This eliminates data loss caused by browser restrictions and ensures better attribution.</p><p>We typically integrate Microsoft UET with BigCommerce through a Google Tag Manager Server container, leveraging first-party data and Enhanced Conversions (where applicable). Our setups are fully GDPR-compliant and consolidate data flows for added control and transparency. With over 200 server-side projects completed for brands such as Ecooking, Rains, Intersport, Eyda, and Day-et, we’ve seen first-hand how tracking accuracy directly impacts campaign performance and ROAS.</p><p>Obsidian Digital is a certified partner of Meta’s Marketing Science and recommended by Stape.io for advanced server-side tracking. Our team not only handles setup and implementation but also manages ongoing maintenance and supports GA4, Meta, TikTok, Snapchat, and Microsoft tracking through a single unified structure.</p><p>Investing in a professional implementation means more accurate data, full setup ownership, and peace of mind on GDPR compliance. Our privacy-first solutions are tailored for scale and long-term support—ideal for ambitious e-commerce brands and performance marketers.</p><p><a href="https://www.obsidianagency.com/products/google-tag-manager">Talk to our tracking experts today</a> to learn how a server-side setup for Microsoft Advertising on BigCommerce can boost your results and make every ad krona count.</p>
