<h2>Implementing Accurate Outbrain Tracking in Magento with Server-Side Tagging</h2><p>Traditional client-side tracking in Magento often falls short due to increasing privacy controls and browser restrictions. Intelligent Tracking Prevention (ITP) in Safari, widespread adblocker usage, and cookie consent rules under GDPR all reduce the reliability of client-side Outbrain tracking. For e-commerce and performance marketers, these gaps can lead to underreported conversions and ineffective campaign optimization.</p><p>Server-side tracking offers a robust solution. By shifting data collection to the server, it bypasses browser limitations, improves data accuracy, and ensures higher tracking consistency across devices and channels. This is especially valuable in setups like MagentoOutbrain, where optimization budgets depend on reliable attribution.</p><p>A typical Magento server-side tracking setup uses Google Tag Manager Server container, combined with platforms such as Stape, Meta Conversions API, or Enhanced Conversions for Google Ads. These tools allow better control over event logic, user-level attribution, and GDPR-compliant data flows. With server-side tracking, ecommerce brands regularly report 20–30% more conversions captured compared to client-side only solutions.</p><p>At Obsidian Digital, we’ve completed over 200 server-side tracking implementations, including customized solutions for Magento and Outbrain integrations. Our partnerships with Meta Marketing Science and Stape allow us to provide future-proof tracking architectures optimized for scale and privacy. We've delivered results for established Nordic brands such as Ecooking, Rains, Intersport, Eyda, Onyx Cookware, and Day-et—always with full setup ownership and long-term maintenance included.</p><p>A professional server-side setup ensures not just technical accuracy but also marketing results. With Obsidian, you can expect expert handling of GDPR compliance, audit-level data clarity, ongoing support, and reduced dependency on unstable browser scripts. Let your media spend drive actionable insights—not uncertainty.</p><p><a href=https://www.obsidianagency.com/products/google-tag-manager>Talk to our tracking experts today</a> about optimizing your Outbrain tracking in Magento with a privacy-first, measurably better setup.</p>
