<h2>How to Set Up CJ Affiliate Tracking in Magento with Server-Side Implementation</h2><p>Client-side tracking is facing increasing limitations—browser restrictions like ITP, widespread use of ad blockers, and evolving cookie policies are making it harder to trust your conversion data. For Magento-based e-commerce businesses that rely on partner networks like CJ Affiliate, this creates blind spots in performance metrics. Server-side tracking offers a stable, future-proof solution that improves accuracy and data control. In this article, we explain how to implement CJ Affiliate tracking in Magento using a server-side approach.</p><p>Server-side tracking allows data to flow directly from your server to platforms like CJ Affiliate, bypassing the browser layer where most data loss occurs. Tools like Google Tag Manager server-side (sGTM), Conversions API, Stape, and Enhanced Conversions help businesses capture and forward data securely. Unlike traditional client-side setups, server-side implementations ensure that tracking remains compliant with privacy regulations and functional even when cookies are blocked or deleted.</p><p>For MagentoCJ Affiliate integration, server-side tracking significantly improves conversion tracking accuracy—our clients typically report a 20–30% increase in conversions properly attributed, giving them more reliable ROI calculations on affiliate spending. As Meta Marketing Science and Stape partners, Obsidian Digital has completed over 200 server-side implementations for leading e-commerce brands, including Eyda, Ecooking, Rains, and Onyx Cookware. Our setups include key support for Magento platforms to ensure that transactions and affiliate IDs are correctly mapped and forwarded to CJ via secure, real-time server calls.</p><p>What sets server-side tracking apart is not just accuracy, but control—your business owns the data pipeline and ensures that all events are processed in a consistent, GDPR-compliant way. From initial audit and implementation to ongoing maintenance and quality control, our specialists handle the end-to-end process. Whether you’re scaling your CJ Affiliate program or improving Magento’s data integrity, it pays to have expert support. </p><p><a href="https://www.obsidianagency.com/products/google-tag-manager">Talk to our tracking experts today</a> and get a custom server-side setup that makes your affiliate performance measurable, reliable, and future-proof.</p>
