<h2>Server-Side LinkedIn Ads Tracking for Shopify</h2><p>Today, many ShopifyLinkedIn Ads campaigns fail to capture their full value due to limitations in client-side tracking. Intelligent Tracking Prevention (ITP), adblockers, and stricter browser privacy features are eroding the accuracy of traditional pixel-based setups. Marketers are often left with incomplete data and underreporting, which affects both optimizations and budget decisions.</p><p>Server-side tracking offers a more reliable alternative by moving data collection from the browser to your own server. This method reduces data loss and improves tracking durability, even in privacy-restricted environments. If you rely on LinkedIn Ads for lead generation or product sales, shifting to server-side tracking is a smart and future-proof move.</p><p>With a server-side setup using tools like Google Tag Manager (server container), LinkedIn’s Conversions API, and platforms such as Stape, you can increase tracking accuracy significantly. Our data shows a 20–30% improvement in conversions captured compared to client-side setups. You’ll also benefit from features like Enhanced Conversions, which allow for better matching and more efficient ad delivery.</p><p>At Obsidian Digital, we’ve completed over 200 advanced server-side implementations, including full-funnel setups for brands like Ecooking, Rains, Intersport, and Day-et. Our partnerships with Meta Marketing Science and Stape ensure that your LinkedIn Ads tracking on Shopify is built with the best practices in mind and fully scalable as you grow.</p><p>A professionally managed server-side solution ensures not only higher performance, but also data ownership, GDPR compliance, and reduced maintenance headaches. We operate with a privacy-first mindset and build every infrastructure to give you long-term control of your data path. Whether you’re scaling an e-commerce brand or a SaaS business, our expertise ensures you don’t leave performance on the table.</p><p><a href="https://www.obsidianagency.com/products/google-tag-manager">Talk to our tracking experts today</a></p>
