<h2>How to Improve LinkedIn Ads Tracking in Magento with Server-Side Tagging</h2><p>MagentoLinkedIn Ads tracking is increasingly unreliable with traditional client-side methods. Factors like Intelligent Tracking Prevention (ITP), browser defaults, cookie restrictions, and widespread adblocking tools mean that key conversion signals are often lost. For performance-driven businesses, this leads to incomplete attribution and underreported ROAS from LinkedIn Ads.</p><p>Server-side tracking offers a far more accurate and stable solution. By sending events from your Magento server directly to platforms like LinkedIn via a secure endpoint, you bypass many browser limitations and regain control over your data.</p><p>The technical benefits of server-side tracking are significant. Implementing tools like Google Tag Manager Server (sGTM), LinkedIn’s Conversions API, Stape (as a cloud tagging infrastructure), and Enhanced Conversions allow you to maintain high data fidelity. On average, brands see a 20–30% increase in tracked conversions when switching from browser-based setups to server-side integrations.</p><p>At Obsidian Digital, we’ve completed over 200 server-side setups for leading brands like Ecooking, Rains, Intersport, Eyda, Day-et, and Onyx Cookware. Our team partners closely with Meta Marketing Science and Stape to deliver robust, GDPR-compliant tracking infrastructures that you own and control.</p><p>When integrating Magento with server-side tracking for LinkedIn Ads, our typical implementation includes custom event parameters (like product IDs and cart values), cookieless user identifiers, and deduplication strategies to ensure consistent reporting across channels. Every setup is customized to your business logic and revenue model.</p><p>For e-commerce brands and SaaS companies relying on accurate performance data, the difference is measurable: better bidding optimization, expanded audience targeting, and more credible marketing reports.</p><p>Relying on client-side tracking puts your paid media strategy at risk. Instead, build a future-proof, privacy-compliant infrastructure that protects your data accuracy and supports long-term performance. With full ownership of the setup and ongoing maintenance support, Obsidian ensures you stay ahead of tracking limitations without internal complexity.</p><p><a href="https://www.obsidianagency.com/products/google-tag-manager">Talk to our tracking experts today</a> and discover how clean data can unlock stronger results in your MagentoLinkedIn Ads campaigns.</p>
