<h2>How to Improve LinkedIn Ads Tracking on BigCommerce with Server-Side Tagging</h2><p>Tracking LinkedIn Ads conversions on BigCommerce can be unreliable using standard client-side methods. Browser limitations like Intelligent Tracking Prevention (ITP), ad blockers, and third-party cookie restrictions significantly reduce data accuracy. This means fewer conversions are attributed to your campaigns, resulting in underperforming data and wasted ad spend.</p><p>Server-side tracking provides a more accurate and robust solution. By moving data collection away from the browser and into a secure server environment, businesses can overcome tracking limitations and gain a clearer view of their marketing performance.</p><p>Server-side setups help you bypass cookie restrictions and ad blockers by pushing data directly from your server to LinkedIn via its Conversions API. This results in 20–30% more conversions being captured—an essential improvement for performance marketers optimizing ROI.</p><p>Using tools like Google Tag Manager (server container), Stape (server hosting), Enhanced Conversions, and LinkedIn’s server-side API, we design resilient and customizable tracking environments tailored to BigCommerceLinkedIn Ads strategies. The server-based approach allows you to enrich and validate event data, improving signal quality and ad platform learning algorithms.</p><p>At Obsidian Digital, we’ve completed over 200 server-side tracking implementations for brands including Ecooking, Rains, Intersport, Eyda, Day-et, and Onyx Cookware. As an official partner of Meta Marketing Science and Stape, we deliver enterprise-quality setups with measurable results. From scaling ad efficiency to aligning with GDPR best practices, we ensure your tracking is future-ready.</p><p>LinkedIn Ads data should be a performance asset—not a blind spot. Avoid leaving conversions on the table with poor-quality tracking. With a professionally managed server-side setup, you'll gain higher data accuracy, full tag ownership, and long-term tracking resilience. All solutions are GDPR-compliant and include optional maintenance support to ensure long-term stability.</p><p><a href="https://www.obsidianagency.com/products/google-tag-manager">Talk to our tracking experts today</a> to upgrade your BigCommerceLinkedIn Ads tracking with a best-in-class server-side implementation.</p>
