<h2>Klaviyo Tracking in WooCommerce: Why Server-Side Implementation is Key</h2><p>Traditional client-side tracking in WooCommerce is increasingly unreliable. Between browser-level restrictions like ITP, widespread use of adblockers, and stricter cookie policies, performance marketers are seeing significant data loss. This creates a gap between actual conversions and what's tracked—especially in email automation platforms like Klaviyo. Without accurate event data, your segmentation and flows break down.</p><p>The solution? Move your WooCommerceKlaviyo integration to a server-side setup. This approach reduces dependency on the browser and ensures that key events such as “Add to Cart”, “Checkout Started”, and “Order Completed” are successfully captured and sent to Klaviyo—even when the user blocks third-party scripts.</p><p>Server-side tracking routes events through a backend server, ensuring higher data fidelity. With platforms like Google Tag Manager Server-Side, Meta’s Conversions API, and infrastructure providers like Stape, e-commerce businesses typically see 20–30% more conversions captured. This is especially impactful when these events fuel your email automations and revenue-driving flows in Klaviyo.</p><p>At Obsidian Digital, we’ve implemented over 200 server-side setups across WooCommerce stores. We're proud partners with Meta Marketing Science and Stape, ensuring that our configurations are future-proof and fully customizable. Brands like Rains, Ecooking, Onyx Cookware, and Day-et rely on us for robust, scalable tracking strategies that improve campaign performance and data accuracy.</p><p>Beyond implementation, we support ongoing maintenance and documentation—so your team retains full ownership. Plus, our solutions are built with privacy in mind, fully GDPR-compliant and designed to respect user consent across markets.</p><p>Want to unlock better performance through advanced WooCommerceKlaviyo tracking? <a href=https://www.obsidianagency.com/products/google-tag-manager>Talk to our tracking experts today</a>.</p>
