<h2>Klaviyo Tracking in Magento: Why Server-Side Wins</h2><p>Many MagentoKlaviyo users struggle with accurate tracking due to limitations in client-side methods. Technologies like Apple’s Intelligent Tracking Prevention (ITP), browser cookie restrictions, and widespread use of adblockers cause a significant drop in data fidelity. This directly affects your ability to retarget users, personalize email flows, and accurately measure conversions. Server-side tracking offers a robust alternative that bypasses these limitations, ensuring your Klaviyo events fire reliably—every time.</p><p>With server-side tracking, data is sent securely from your server to Klaviyo, Google, or Meta, rather than relying on the user’s browser. This reduces data loss, enhances privacy compliance, and stabilizes event delivery. Tools like Google Tag Manager (server-side), Meta’s Conversions API, Stape (server container hosting), and Google Enhanced Conversions are essential parts of a scalable implementation.</p><p>Typically, e-commerce businesses implementing server-side see a 20–30% increase in accurately measured conversions. For Klaviyo on Magento, this means more reliable event data, better segmentation, and higher-performing automation flows. Your win-back campaigns, abandoned cart flows, and custom automations all become more effective with higher-quality input data.</p><p>At Obsidian Digital, we've completed over 200 advanced server-side setups for top-tier ecommerce brands like Rains, Day-et, Eyda, and Intersport. As verified partners with Meta’s Marketing Science team and server-hosting leader Stape, we bring proven workflows and precision to every MagentoKlaviyo tracking case. Our approach is privacy-first, fully GDPR-compliant, and built on long-term ownership—you keep the container, the knowledge, and the stack.</p><p>Our clients routinely report clearer ROAS insights, improved platform attribution, and better-performing campaigns due to enhanced data fidelity.</p><p>Whether you're a scaling DTC brand or a performance marketer managing multiple stores, investing in a professionally handled server-side Klaviyo tracking setup puts you ahead of your competitors—and back in control of your data.</p><p>Setting it up correctly requires technical expertise, ongoing maintenance, and compliance awareness. That’s what we offer at Obsidian.</p><p><a href="https://www.obsidianagency.com/products/google-tag-manager">Talk to our tracking experts today</a> and learn how we can future-proof your MagentoKlaviyo tracking stack for sustainable growth.</p>
