<h2>Improve Facebook & Instagram Ads Tracking on WooCommerce with Server-Side Implementation</h2><p>If you’re running Facebook & Instagram Ads for your WooCommerce store, you’re likely facing challenges with incomplete tracking data. Thanks to browser restrictions like ITP (Intelligent Tracking Prevention), ad blockers, and tighter cookie policies, client-side tracking is becoming less and less reliable. As a result, key events such as purchases, add-to-carts, or newsletter signups often go untracked—limiting your ability to optimize campaigns and allocate budget accurately.</p><p>Server-side tracking solves these issues by moving the measurement processes away from the user’s browser and into a secure server environment. This prevents interference from third-party blockers, ensures greater data accuracy, and enables better attribution.</p><p>Using tools like Google Tag Manager for server-side, Facebook Conversions API, Stape for hosting, and Enhanced Conversions, we’ve consistently helped businesses recover 20–30% more conversions that would otherwise go undetected. This additional data dramatically improves return on ad spend (ROAS) and campaign optimization in both Facebook & Instagram Ads.</p><p>Obsidian Digital has completed 200+ advanced server-side implementations for leading brands such as Ecooking, Rains, Intersport, Eyda, Day-et, and Onyx Cookware. As official partners of Meta Marketing Science and Stape, we combine technical mastery with business insight to deliver tracking setups that are data-driven, conversion-focused, and GDPR-compliant.</p><p>You don’t just get a few tags configured—you gain a comprehensive infrastructure with full setup ownership, privacy-first practices, and ongoing technical support. Whether you're a fast-scaling Shopify business or a WooCommerce-based e-commerce brand, our team builds tracking systems that stand up to modern data challenges and deliver measurable results.</p><p>Accurate Facebook & Instagram Ads tracking shouldn’t be guesswork. With Obsidian Digital, you can recapture lost conversions, optimize your ad spend, and gain full visibility into your marketing funnel. Our setup prioritizes long-term scalability, legal compliance, and platform compatibility.</p><p><a href="https://www.obsidianagency.com/products/google-tag-manager">Talk to our tracking experts today</a> and find out how we can upgrade your WooCommerce tracking infrastructure for Facebook & Instagram Ads success.</p>
