<h2>How to Improve Facebook & Instagram Ads Tracking in Magento with Server-Side Implementation</h2><p>Performance marketers and e-commerce brands using Magento often face serious limitations with traditional browser-based tracking. Adblockers block pixels, Safari’s ITP shortens cookie life, and GDPR policies reduce available tracking data—making it harder to attribute sales and optimize ad spend confidently. That’s why more businesses are shifting to server-side tracking as a future-proof solution to these challenges, especially when running Facebook & Instagram Ads.</p><p>With server-side tracking, data is sent directly from your Magento server to platforms like Facebook, rather than relying on the user's browser. This minimizes data loss caused by client-side issues. Tools like Google Tag Manager (server-side container), Facebook Conversions API, Stape.io hosting, and Enhanced Conversions for web allow you to rebuild attribution patterns and recover missed conversions. For many clients, this results in 20–30% more conversions being tracked accurately.</p><p>At Obsidian Digital, we've completed over 200 server-side implementations across brands like Ecooking, Rains, Intersport, Day-et, Eyda, and Onyx Cookware. As official partners with Meta Marketing Science and Stape, we’re able to implement best-in-class setups that boost data accuracy while respecting user privacy. You retain full ownership of your tags and data storage. Everything is built to be GDPR-compliant, future-proof, and tailored to Magento’s unique structure.</p><p>Even better, a proper setup means less time troubleshooting broken pixels and more time scaling what works. We take care of configuration, maintenance, documentation, and education—so your team is supported both now and in the long term.</p><p>If you want your Facebook & Instagram Ads to deliver better ROI and more reliable data, a professionally managed server-side setup is your best next step. With Obsidian, you get a stable, privacy-first solution built to grow with your Magento store—and measurable results from day one.</p><p><a href="https://www.obsidianagency.com/products/google-tag-manager">Talk to our tracking experts today</a></p>
