<h2>Improve Facebook & Instagram Ads Tracking on BigCommerce with Server-Side Implementation</h2><p>Client-side tracking for Facebook & Instagram Ads on BigCommerce faces increasing limitations. Browsers like Safari and Firefox use Intelligent Tracking Prevention (ITP), while adblockers and cookie restrictions further degrade data quality. The result: underreported conversions, inefficient ad targeting, and wasted marketing budget.</p><p>Server-side tracking offers a more reliable alternative. By shifting data collection to a secure server environment, businesses can bypass browser restrictions and regain control of their tracking foundation.</p><p>A properly configured server-side setup leverages tools like Google Tag Manager (server container), Meta Conversions API, Enhanced Conversions, and reliable endpoints like Stape. This makes it possible to send high-quality, privacy-compliant signals directly from your BigCommerce backend to platforms like Facebook and Instagram—significantly improving data consistency and reporting accuracy.</p><p>Obsidian has executed over 200 server-side tracking projects, including setups for leading brands like Ecooking, Rains, Eyda, and Intersport. Our implementation framework typically results in a 20–30% increase in tracked conversions compared to standard pixel-based tracking.</p><p>As certified partners with Meta Marketing Science and premium partners of Stape, we ensure your server-side implementation meets all current best practices. We handle complex server infrastructure, domain whitelisting, and data the right way—fully owning the setup, minimizing third-party dependencies, and aligning with GDPR requirements.</p><p>For BigCommerce specifically, we integrate a secure data layer and native order logic to maximize data accuracy for Facebook & Instagram Ads. This not only improves ad optimization in Meta Business Manager but also ensures full funnel visibility—from ad view to post-purchase.</p><p>Server-side tracking requires more than technical tools—it demands strategic guidance and ongoing maintenance. At Obsidian, we provide full setup ownership, privacy-first execution, and long-term support to protect your measurement framework as platforms evolve and privacy laws tighten.</p><p><a href="https://www.obsidianagency.com/products/google-tag-manager">Talk to our tracking experts today</a> to strengthen Facebook & Instagram Ads tracking on BigCommerce with a future-proof, server-side setup that drives real measurement impact.</p>
