<h2>How to Set Up Klaviyo Tracking for Calendly with Server-Side GTM</h2><p>Many businesses integrating Calendly scheduling into Klaviyo automations struggle with inconsistent tracking. Traditional client-side tracking methods are increasingly unreliable due to browser restrictions (like ITP), widespread adblocker usage, and cookie limitations. This leads to under-reported conversions and limited retargeting accuracy. To solve this, server-side tracking offers a future-proof, high-accuracy alternative—capturing more data while staying compliant and in control.</p><p>With a server-side setup using Google Tag Manager, your CalendlyKlaviyo integration becomes far more reliable. Events such as completed bookings can be captured server-side, bypassing adblockers and browser tracking limits. Using platforms like Stape to host your server container and feeding data into systems like Meta's Conversions API or Google Ads' Enhanced Conversions, we typically see a 20–30% lift in conversions measured.</p><p>Our team at Obsidian Digital has implemented more than 200 server-side setups for e-commerce and SaaS companies—brands including Day-et, Onyx Cookware, and Rains. We’re official partners with Meta Marketing Science and Stape, helping clients push high-quality data back into their ad platforms for improved ROAS and audience targeting.</p><p>When setting up Klaviyo tracking for Calendly, server-side tagging ensures that every booked meeting is sent as a structured event into both your CRM and analytics stack. This also includes syncing to Klaviyo’s custom events, allowing for precise flows and segmentation. Combined with our GDPR-compliant approach, you retain full control and data ownership with less risk of data loss.</p><p>A properly configured server-side tracking setup—complete with Calendly and Klaviyo integration—requires strategic planning, precise technical execution, and ongoing maintenance. Don’t leave your performance data to chance or incomplete client-side tags. Our experts are ready to implement a future-proof tracking infrastructure that maximizes your visibility and campaign efficiency across platforms.</p><p><a href=https://www.obsidianagency.com/products/google-tag-manager>Talk to our tracking experts today</a> to learn how Klaviyo tracking for Calendly can be implemented with privacy-first, conversion-boosting precision.</p>
