<h2>How to Set Up Brevo Tracking in Shopify Using Server-Side Solutions</h2><p>Traditional client-side tracking is increasingly unreliable due to browser restrictions like ITP, cookie expiration, and widespread use of ad blockers. Platforms like Shopify also limit third-party script functionality, making it difficult to get accurate Brevo tracking data. These limitations cost e-commerce and SaaS businesses both insights and revenue. Server-side tracking is now the gold standard—offering precision, control, and long-term scalability your Shopify Brevo setup needs.</p><p>With server-side tracking, data is sent through your own server before reaching platforms like Brevo. This setup bypasses browser limitations and ensures greater data integrity. Tools like Google Tag Manager Server-Side, Facebook’s Conversions API, Stape.io, and Google Enhanced Conversions allow you to collect user and conversion data with much higher consistency. In fact, brands that transition typically see a 20–30% lift in conversions attributed—without increasing their ad spend.</p><p>At Obsidian Digital, we’ve completed over 200 server-side tracking implementations for brands like Rains, Ecooking, Intersport, and Eyda. As official partners of Meta’s Marketing Science team and Stape, we build privacy-first setups that ensure full data ownership and are fully GDPR-compliant. Whether you're tracking newsletter sign-ups through Brevo, custom Shopify checkout events, or lifecycle automated flows, we provide complete transparency into all user actions—without relying on fragile scripts.</p><p>Our Shopify server-side architectures integrate seamlessly with Brevo, so you get accurate attribution for emails, automations, and campaign goals. We ensure that your setup is not just technically correct but commercially meaningful, so your Brevo data actually helps drive growth.</p><p>A professional tracking setup pays for itself quickly by improving campaign visibility, reducing data loss, and aligning compliance with performance needs. Obsidian handles everything from tagging strategy to ongoing optimization and maintenance. You own the setup, we maintain the edge. Plus, with GDPR-compliant practices baked in, you get peace of mind with every data point collected. <a href="https://www.obsidianagency.com/products/google-tag-manager">Talk to our tracking experts today</a> and get a future-proof Brevo tracking setup for your Shopify store.</p>
