<h2>Brevo Tracking for Magento: Improve Accuracy with Server-Side Implementation</h2><p>Client-side tracking in Magento is facing major challenges. With browsers like Safari and Firefox enforcing Intelligent Tracking Prevention (ITP), and more users employing adblockers, a significant portion of your traffic data never makes it into your analytics or ad platforms. Add cookie consent restrictions and third-party cookie deprecation, and you’re likely underreporting performance across campaigns.</p><p>Server-side tracking is a robust response to these limitations, especially for e-commerce platforms working with Brevo (formerly Sendinblue) and Magento. By shifting event processing from the browser to a trusted server, you're bypassing many of the issues that reduce tracking precision. The result? Clearer attribution, more accurate reporting, and improved ad platform optimization.</p><p>Instead of relying solely on front-end JavaScript and browser cookies, server-side solutions route data through a secure endpoint. With platforms like Google Tag Manager Server, Conversions API (for Meta), Enhanced Conversions (for Google Ads), and infrastructure providers like Stape, businesses see 20–30% increases in conversion tracking accuracy compared to standard client-side setups.</p><p>For brands using Brevo tracking in Magento, this means better alignment between email automations, transactional data, and retargeting efforts. We've helped 200+ companies—like Ecooking, Rains, Eyda, Day-et, and Onyx Cookware—implement privacy-first tracking architectures. As a certified partner with both Meta Marketing Science and Stape, Obsidian brings deep technical experience and a practical business focus to every setup.</p><p>When managed professionally, server-side tracking ensures platform stability, GDPR compliance, and long-term scalability. We provide ongoing maintenance, performance monitoring, and full setup documentation—so you always retain ownership and control over your data flow. Whether you're using MagentoBrevo to drive email journeys or optimizing paid performance, a strong technical foundation is essential.</p><p><a href="https://www.obsidianagency.com/products/google-tag-manager">Talk to our tracking experts today</a> to unlock higher attribution accuracy, platform compliance, and ROI across your marketing channels.</p>
