<h2>How to Set Up Brevo Tracking on BigCommerce with Server-Side Tagging</h2><p>Traditional client-side tracking is becoming increasingly unreliable. With browser-level restrictions like Intelligent Tracking Prevention (ITP), widespread adblocker usage, and reduced cookie lifespans, most BigCommerce stores using Brevo lose valuable conversion data daily. These limitations critically impact your ability to measure ROI properly and optimize your marketing spend. Server-side tracking offers a superior solution, bypassing many of these blockers to deliver cleaner, more complete data.</p><p>Server-side tracking routes data through your own server before sending it to platforms like Brevo. This not only improves data durability but helps overcome browser blocks that disrupt pixel-based tracking. By leveraging tools such as Google Tag Manager (server-side container), Meta Conversions API, Stape-managed servers, and Enhanced Conversions, we’ve consistently seen retailers measure 20–30% more conversions compared to client-side setups.</p><p>When implementing Brevo tracking on BigCommerce, a server-side approach ensures that your email and automation data is fed by accurate, first-party event tracking. This directly improves retargeting, segmentation, and LTV analysis. At Obsidian Digital, we’ve completed over 200 server-side implementations, including setups for brands like Rains, Ecooking, Intersport, and Eyda. Our close partnerships with Meta Marketing Science and Stape mean we stay ahead of the curve on best practices—and we pass that advantage on to you.</p><p>We don’t just deploy the tags. We help you own the full data flow, from BigCommerce event triggers to Brevo custom events. With GDPR-compliant setups, consent tracking, and long-term maintenance baked in, our implementations ensure long-lasting reliability and compliance. The result: better marketing performance and fewer blind spots in your funnel.</p><p>Getting Brevo tracking right on BigCommerce isn’t just about adding a script. It’s a strategic edge that starts with owning your tracking setup. Our privacy-first, server-side implementations are built for long-term success—backed by experience, not guesswork. <a href="https://www.obsidianagency.com/products/google-tag-manager">Talk to our tracking experts today</a> and future-proof your Brevo and BigCommerce integration.</p>
