<h2>How to Improve Taboola Tracking Accuracy on BigCommerce with Server-Side Tagging</h2><p>If you’re running paid campaigns through Taboola and using BigCommerce as your e-commerce platform, you’re likely experiencing tracking discrepancies. Client-side tracking has become increasingly unreliable due to ITP, cookie expiration, and widespread use of adblockers. The result? You’re losing up to 30% of your performance data, making it hard to optimize ROI.</p><p>Server-side tracking offers a robust alternative. By routing measurement through secure cloud environments, you bypass browser limitations and gain more control over your tracking ecosystem, especially for platforms like Taboola and BigCommerce.</p><p>With server-side tracking configured through tools like Google Tag Manager Server, Meta’s Conversions API, and first-party tools such as Stape.io, you can expect a 20–30% improvement in captured conversions. These integrations also enable data enrichment and improved data hygiene, key to scaling your campaigns effectively.</p><p>At Obsidian Digital, we’ve implemented over 200 server-side tracking setups across e-commerce and SaaS businesses. Our clients include high-growth brands like Intersport, Ecooking, Rains, and Day-et, and we’re official partners with Meta Marketing Science and Stape.io—ensuring best-practice compliance and long-term reliability.</p><p>For BigCommerceTaboola setups, we deploy a hybrid tracking model that combines first-party data collection with advanced server-side architecture. This ensures more reliable event firing (like Add to Cart, Purchase, and Page Views) directly into Taboola’s backend—free from browser-level disruptions.</p><p>The end result is a more accurate ROAS picture, better bid optimization in Taboola, and higher confidence in your data-driven decisions. And with Obsidian, you don’t just get a working solution—you get full setup ownership, documentation, and ongoing support.</p><p>Server-side tracking is not just about more accurate data. It’s about owning your stack, staying GDPR-compliant, and eliminating revenue loss from broken pixels. A professionally executed BigCommerceTaboola setup gives you peace of mind and measurable returns.</p><p><a href="https://www.obsidianagency.com/products/google-tag-manager">Talk to our tracking experts today</a> and take back control of your performance data.</p>
