<h2>Salesforce Tracking for BigCommerce: Better Accuracy with Server-Side Solutions</h2><p>If you're using client-side tracking for Salesforce on BigCommerce, you're likely missing crucial data. Browser limitations like ITP (Intelligent Tracking Prevention), widespread adblockers, and tighter browser-based cookie restrictions are increasingly breaking traditional pixel tracking. This results in underreported conversions, misfired events, and an incomplete understanding of your customer journey. For marketers who rely on reliable first-party data, this isn’t just inconvenient — it’s expensive.</p><p>Switching to server-side tracking bridges these gaps by reducing dependency on browsers and sending data directly from server to platform (e.g., Salesforce, Google, or Meta). This increases data reliability and tracking accuracy across user sessions and devices. By implementing a combination of tools like Google Tag Manager Server-Side, Meta's Conversions API, Google’s Enhanced Conversions, and platforms like Stape, businesses frequently see a 20–30% uplift in captured conversions.</p><p>For BigCommerceSalesforce integrations, this means deeper CRM enrichment and significantly better ROI tracking from paid campaigns. Whether you’re tying purchase events back to Meta for remarketing, or syncing lead submissions into Salesforce, server-side ensures cleaner data, fewer dropped events, and better attribution paths. As a Meta Marketing Science and Stape partner, Obsidian Digital has completed over 200 server-side setups for brands like Rains, Ecooking, Intersport and Eyda—so we know how to execute complex integrations that are both privacy-compliant and performance-boosting.</p><p>Our method isn't just a one-size-fits-all deployment. We take ownership of architecture, hosting, and tagging design to align with your stack, budget, and measurement goals. Implementations are GDPR-ready, fully customized, and include long-term maintenance and support—because high-accuracy tracking shouldn’t stop working after a browser update.</p><p>If you're serious about improving BigCommerceSalesforce tracking, it pays to get it right the first time. A professionally managed setup doesn’t just increase conversions; it gives you a clean, compliant foundation for scaling marketing intelligently. <a href=https://www.obsidianagency.com/products/google-tag-manager>Talk to our tracking experts today</a>.</p>
