<h2>How to Optimize Reddit Ads Tracking on BigCommerce with Server-Side Implementation</h2><p>Client-side tracking is increasingly unreliable for e-commerce brands using platforms like BigCommerce. Adblockers, cookie restrictions, and ITP (Intelligent Tracking Prevention) in browsers like Safari and Firefox all limit the accuracy of tracking pixels. As a result, Reddit Ads tracking on BigCommerce often underreports conversions, making campaign optimization harder and ROAS calculations inaccurate.</p><p>Server-side tracking provides a more reliable, privacy-compliant alternative. By routing tracking requests through your own server (rather than the browser), you regain control, reduce data loss, and stay compliant with evolving privacy standards.</p><p>With server-side tracking, data is captured before cookie expiration or browser filtering occurs. This leads to more accurate event matching and enhanced signal resilience. Using tools like Google Tag Manager (server container), Meta’s Conversions API, and services like Stape.io, we’ve seen 20–30% improvements in conversion measurement accuracy.</p><p>For Reddit Ads tracking on BigCommerce, we implement full-funnel event tracking—from page views and add-to-carts to purchases—via GTM server-side tags and custom APIs. Leveraging enhanced measurement and session stitching techniques, we ensure session data isn’t lost due to redirects or tracking blockers.</p><p>With over 200 server-side tracking setups completed, our team brings deep platform-specific experience. Brands like Eyda, Rains, and Onyx Cookware trust our integrations to improve data accuracy and campaign performance. Our close partnerships with Stape and Meta Marketing Science allow us to deliver tracking infrastructures that are not only more accurate but also future-proofed.</p><p>The result? More reliable reporting in Reddit Ad Manager, smarter budget allocation, and a stronger feedback loop for your ad algorithms.</p><p>A successful tracking setup doesn’t end with technical deployment. At Obsidian Digital, we provide GDPR-compliant implementations, full ownership of the tracking infrastructure, and ongoing support to adapt your platform to evolving tech and legal requirements.</p><p>If you're running Reddit Ads on BigCommerce and worried about underreporting or attribution loss, our tracking specialists can help you capture the full picture.</p><p><a href=https://www.obsidianagency.com/products/google-tag-manager>Talk to our tracking experts today</a></p>
