<h2>How to Implement Outbrain Tracking on BigCommerce with Server-Side Tagging</h2><p>Client-side tracking is becoming increasingly unreliable for e-commerce and SaaS marketers. Browser-based issues like Intelligent Tracking Prevention (ITP), ad blockers, and shortened cookie lifespans are eroding your visibility into campaign performance—especially when running traffic through native ad platforms like Outbrain.</p><p>This is where server-side tracking comes in. By shifting your data collection from browser to server, you not only bypass these limitations but also improve data accuracy, security, and long-term measurement capabilities. For BigCommerceOutbrain setups, this can mean more effective budget allocation and higher ROAS.</p><p>Server-side tracking sends data through your own backend or a secure endpoint, which is less likely to be blocked. Using tools like Google Tag Manager Server-Side, Meta’s Conversions API, Stape, and Enhanced Conversions, your BigCommerce store can effectively loop Outbrain conversion events into your overall marketing ecosystem.</p><p>We've helped over 200 businesses migrate to privacy-compliant, high-performance tracking setups. As Meta Marketing Science and Stape partners, we bring verified know-how to the table—optimizing setups for brands like Ecooking, Rains, Intersport, and Day-et. For native ad funnels like BigCommerceOutbrain, server-side ensures higher data fidelity and unlocks smarter audience targeting through verified purchase events.</p><p>Our clients regularly see a 20–30% uplift in attributed conversions due to improved event delivery and cross-browser consistency. By owning your first-party data flow, you reduce reliance on pixels and protect your tracking against future browser updates or policy shifts.</p><p>When Obsidian sets up your BigCommerce Outbrain tracking server-side, you get a GDPR-compliant solution built for long-term scale and support. We handle the full configuration—from GTM setup and endpoint deployment to platform integration and data validation.</p><p><a href="https://www.obsidianagency.com/products/google-tag-manager">Talk to our tracking experts today</a> and ensure your BigCommerceOutbrain campaigns are backed by reliable, privacy-first analytics with ongoing support and ownership.</p>
