<h2>How to Improve Klaviyo Tracking in BigCommerce with Server-Side Tagging</h2><p>Many e-commerce businesses using Klaviyo and BigCommerce struggle with incomplete tracking caused by modern browser restrictions. Technologies like Intelligent Tracking Prevention (ITP), cookie expiration, and widespread adblockers make client-side tracking increasingly unreliable. As a result, crucial data often goes missing—leading to undervalued marketing efforts and poor decision-making.</p><p>The solution? Server-side tracking. By moving your data collection away from the browser and into the server, you can dramatically improve both the quantity and quality of the conversion data sent to platforms like Klaviyo and Meta.</p><p>Unlike traditional client-side tracking, server-side setups bypass most of the blockers that affect JavaScript-based tags. Tools like Google Tag Manager’s server container, Conversions API, Stape.io, and Enhanced Conversions help secure accurate data transmission from BigCommerce to Klaviyo and other platforms. The result: 20–30% more conversions attributed correctly, improved audience building, and more accurate LTV modelling—all without compromising user privacy.</p><p>At Obsidian Digital, we’ve completed over 200 server-side implementations for e-commerce and SaaS brands—including names like Ecooking, Rains, and Intersport. We’re certified partners with Meta Marketing Science and Stape, and we’ve tested and refined our BigCommerceKlaviyo setups for maximum reliability. Our process ensures full setup ownership, GDPR compliance, ongoing maintenance, and zero interruptions to your live store.</p><p>Whether you’re trying to recover lost conversions, fix underperforming retargeting audiences, or future-proof your tracking, server-side is the direction to go—and our team is here to help you navigate it.</p><p>No two setups are the same, especially when working across platforms like Klaviyo and BigCommerce. That’s why a tailored, professionally managed implementation is critical. With our experience, you not only get a technically correct server-side setup, but also the strategic insight to leverage it for better ROI. From compliance to customization, we handle the complexity—so you can focus on growth.</p><p><a href="https://www.obsidianagency.com/products/google-tag-manager">Talk to our tracking experts today</a> and learn how to future-proof your data flow with a privacy-first, performance-driven approach.</p>
