<h2>How to Set Up Customer.io Tracking with BigCommerce Using Server-Side Tagging</h2><p>If you've relied on client-side tracking for your BigCommerce store, you’re likely seeing gaps in data due to cookie restrictions, Intelligent Tracking Prevention (ITP), and widespread use of ad blockers. These limitations can reduce tracking accuracy significantly, especially when integrating advanced platforms like Customer.io.</p><p>Server-side tracking offers a smarter, privacy-compliant, and more resilient solution. By routing data through your own server container—typically via platforms like Google Tag Manager Server-Side (sGTM)—you bypass many browser limitations and regain control over your measurement setup.</p><p>Implementing server-side tracking for Customer.io with BigCommerce requires more than just basic tagging. With a server-side setup, data from user actions (add-to-cart, checkout, purchases) is captured more reliably and sent directly to Customer.io via secure APIs. By leveraging tools like Conversions API, Stape hosting, and Enhanced Conversions, marketers can improve attribution models and track 20–30% more conversions accurately compared to client-side setups.</p><p>At Obsidian Digital, we’ve completed 200+ advanced server-side implementations, including setups for brands like Rains, Ecooking, and Onyx Cookware. As certified partners with Meta Marketing Science and Stape, we ensure data is routed with precision, kept compliant with GDPR, and structured for future scalability.</p><p>Whether you're driving lifecycle communication through Customer.io or optimizing ad performance, server-side tracking ensures data continuity—even when third-party cookies disappear.</p><p>Unlike off-the-shelf solutions, we provide full setup ownership with continuous monitoring and maintenance layered into the service. This means you don't just get a one-off implementation—you get a long-term partner invested in your data accuracy and compliance.</p><p>Getting server-side tracking right is critical, especially when connecting tools like BigCommerce and Customer.io. With Obsidian, you get technical precision, UI-friendly system design, and better performance insights across your funnel.</p><p><a href=https://www.obsidianagency.com/products/google-tag-manager>Talk to our tracking experts today</a> and get a future-proof data setup tailored to your business.</p>
