<h2>Better ActiveCampaign Tracking for BigCommerce Sites: Why Server-Side Is the Way Forward</h2><p>Client-side tracking for ActiveCampaign on BigCommerce is increasingly unreliable. With browser-level privacy features like Intelligent Tracking Prevention (ITP), widespread usage of adblockers, and stricter cookie regulations, traditional tracking methods are losing accuracy fast. Many businesses see critical customer behavior slip through the cracks—undermining remarketing efforts and automated sales funnels. Server-side tracking offers a powerful and future-proof alternative that restores accurate conversion visibility and enhances data-driven marketing across the funnel.</p><p>Server-side tracking sends data directly from your server to platforms like ActiveCampaign, bypassing client-side blockers. This provides far greater tracking reliability by minimizing browser disruptions. Combined with tools like Google Tag Manager Server-Side, Facebook’s Conversions API, Stape hosting, and Enhanced Conversions for Google Ads, businesses regain up to 20–30% more conversion data that was previously lost.</p><p>At Obsidian Digital, we’ve completed over 200 server-side tracking setups—helping brands like Ecooking, Day-et, Intersport, and Onyx Cookware optimize their digital flow. Our direct certifications with Meta Marketing Science and our partnership with Stape ensure best-in-class infrastructure, built for durability, compliance, and scale. Whether you want to track form submissions, email signups, or purchase behavior from BigCommerce into your ActiveCampaign CRM, we implement the right data layer and server-side endpoints to get the job done accurately.</p><p>Most importantly, we help our clients own their setup—offering a privacy-first solution that aligns with GDPR regulations. Ownership, transparency, and ongoing technical support are part of the package. Whether you're scaling automation or optimizing ROAS, data accuracy will always be your strongest advantage.</p><p>If you're serious about fixing ActiveCampaign tracking for your BigCommerce store, a professionally built server-side setup is the smart move. Obsidian gives you control, confidence, and clarity—plus the tracking infrastructure to match your growth goals. We handle everything: setup, debugging, and ongoing maintenance.</p><p><a href=https://www.obsidianagency.com/products/google-tag-manager>Talk to our tracking experts today</a> and get a custom solution tailored to your platform, your campaigns, and your compliance needs.</p>
