<h2>How to Set Up Awin Tracking on BigCommerce Using Server-Side Tagging</h2><p>The traditional method of implementing Awin tracking on BigCommerce via client-side scripts is increasingly unreliable. Technologies like Apple’s Intelligent Tracking Prevention (ITP), browser cookie restrictions, and widespread use of adblockers are causing marketing platforms to miss critical conversion data. These limitations impact performance attribution, ROAS, and your ability to scale effectively. Server-side tracking offers a reliable and future-proof alternative, ensuring better data accuracy and compliance.</p><p>With server-side tracking, events are sent directly from your server to platforms like Awin, Meta, and Google. This approach isolates vital tracking from user browsers, reducing the risk of data loss due to client-side disruptions. Tools such as Google Tag Manager Server-Side (sGTM), Meta Conversions API, and tracking platforms like Stape enable direct, secure, and fast data transmission. Enhanced Conversions also help enrich event data for improved attribution across devices and browsers.</p><p>Results speak for themselves: clients implementing server-side tracking report a 20–30% increase in accurately tracked conversions compared to client-only setups. For BigCommerceAwin integrations, we configure server endpoints to gather transaction data securely, enrich it, and forward it to Awin in real time. Obsidian Digital has completed over 200 server-side setups, working with leading brands like Eyda, Rains, Day-et, Intersport, Ecooking, and Onyx Cookware. As certified partners with both Meta Marketing Science and Stape, we build compliant, high-performance tracking systems that you fully own and control.</p><p>Whether you're scaling your influencer efforts with Awin or improving partner attribution via BigCommerce, a well-executed server-side setup is essential for accurate data, GDPR compliance, and long-term performance.</p><p>Server-side Awin tracking on BigCommerce requires specialized expertise—both technically and strategically. At Obsidian Digital, we don’t just install tags; we deliver fully owned, privacy-first implementations with ongoing support and compliance baked in. From setup to maintenance, your data infrastructure stays robust, reliable, and legally sound. <a href=https://www.obsidianagency.com/products/google-tag-manager>Talk to our tracking experts today</a> and unlock the full value of your conversions.</p>
