<h2>How to Improve ActiveCampaign Tracking on Shopify with Server-Side Implementation</h2><p>Client-side tracking has become increasingly unreliable due to Intelligent Tracking Prevention (ITP) in browsers like Safari, widespread use of adblockers, and stricter cookie policies. For Shopify stores using ActiveCampaign, this means lower match rates, dropped sessions, and ultimately missed conversions. To capture better data and drive more precise marketing decisions, businesses are moving to server-side tracking—especially those serious about data accuracy and performance.</p><p>Server-side tracking offers a more private and resilient way to collect user data by routing tracking events through your own server rather than relying on the browser. Tools like Google Tag Manager Server-Side, Meta’s Conversions API, and platforms like Stape.io make this shift possible—while also supporting integrations like ShopifyActiveCampaign for seamless user data synchronization.</p><p>When implemented professionally, server-side tracking can increase conversion measurement accuracy by 20–30%. Events such as purchases, signups, or lead forms are sent directly from your server, avoiding browser limitations and increasing attribution across Meta Ads, Google Ads, and CRMs like ActiveCampaign. Enhanced Conversions further enrich this data by matching hashed personal information securely and in a GDPR-compliant way.</p><p>At Obsidian, we’ve completed over 200 server-side setups with verified results. We’re official partners with Meta’s Marketing Science team and Stape.io, enabling us to build advanced tracking stacks tailored for high-growth e-commerce and SaaS brands. Names like Rains, Ecooking, Day-et, Intersport, Eyda, and Onyx Cookware trust us to deliver scalable, privacy-first data architectures with full setup ownership and ongoing maintenance included.</p><p>If you're using Shopify and ActiveCampaign and you're still relying on standard client-side tracking, you're likely leaving valuable attribution data on the table. A well-executed server-side setup ensures GDPR compliance, direct integrations with key ad platforms, and long-term control over your data. <a href="https://www.obsidianagency.com/products/google-tag-manager">Talk to our tracking experts today</a> to see how we can optimize your conversion tracking with a tailored server-side solution.</p>
