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Webinar

The Ultimate Calendly Tracking Setup - From Booked Call to Closed Deal (Meta, GA4, and Google Ads)

21 Nov 2025
10:00 - 11:00
10:00 - 11:00
Juan Felipe Simonsen
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If you’re driving leads through Calendly, this is the webinar you’ve been waiting for.We’ll show you how to build a full-funnel tracking setup that finally connects your booked calls, closed deals, and ad spend - across Meta, GA4, and Google Ads. 

 

Here’s what you’ll walk away with:

  • See which ads and campaigns your Calendly leads came from - so you can double down on what actually drives results
  • Track every step from booking to closed deal using dataLayer pushes and offline conversions
  • Improve Meta Event Match Quality and Google Enhanced Conversions with complete user data capture (email, phone, name)
  • Keep attribution accurate by storing cookies like fbp, fbc, and gclid and syncing consent states
  • Link online and offline conversions with GA4 stitching parameters (client_id, session_id, session_number)
  • Prevent duplicates and data leaks while keeping your setup privacy-compliant

In short: you’ll turn Calendly from a black box into a measurable, revenue-driving machine - ready for smarter decisions and cheaper conversions.

On the program:
Kristian Krogh Bang
Tracking Consultant
kristian.bang@obsidianagency.com
Juan Felipe Simonsen
Engagement Partner
juan.simonsen@obsidianagency.com
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