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Webinar

From top line to bottom line: Maximize profit in your e-commerce business

20 Feb 2025
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Marketing should not just be an expense – it should be a driver that boosts your bottom line.

This webinar is about maximizing profit in your e-commerce business by focusing on what truly matters. We’re not here to boast about million-dollar growth and ROAS of 20 – it’s easy to show impressive numbers without telling the whole story.

Instead, we’ll share our experiences on how marketing becomes an investment that delivers real returns – and not just a tool to reach a revenue target.

This webinar is not about campaign objectives or fancy measurement tools. It’s about something as simple as budgeting – and how to get more out of more.

We’ll dive into:

Where NOT to spend money, even if it seemed to work in the past.

How to work with your budgets and cost pools.

How marketing should be considered both an investment and an expense.

In 2025, it’s no longer about chasing explosive top-line growth. The time calls for a strategic shift: from impressive sales graphs to black figures on the bottom line.

On the program:
Morten Bie
Engagement Partner
morten.bie@obsidianagency.com
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