Beyond “Friendly & Professional”: A Practical Guide to Formatting Your Brand Tone of Voice for the AI Era
Vast majority of brands already have Tone of Voice guidelines, but most of them are written for humans, not for AI. Humans get it, AI doesn’t. That is often why the same old ToV guidelines produce output that feels too generic, inconsistent, or simply off-brand. In this webinar, we will look at why AI struggles with Tone of Voice instructions and what is typically missing.
We will break down the main parameters AI uses to generate content, such as wording, sentence structure, level of formality, clarity, and examples.
Most importantly, this webinar will show you what to include in your Tone of Voice guidelines to improve quality across AI tools and workflows. You will leave with a clear framework for turning abstract brand principles into instructions AI can use in practice.
In the webinar, you’ll learn:
- Why is AI not following your ToV instructions
- What are the main ToV parameters AI cares about
- How to build a ToV structure that provides quality copy in your brand’s voice
